About Ethically Sound Co.

We believe in the ability to do good whenever and however we can.  


Ethically Sound Co. is an online fair trade boutique that is committed to raising awareness about human trafficking and and inequality through supporting and empowering artisans all over the world. Our customers can shop beautifully hand-crafted jewelry and home decor, while ensuring that our artisan partners across the globe earn a living wage for themselves and their families. We are committed to ending the cycle of poverty and human exploitation and believe in the ability to do good whenever and however we can. 

ESCO takes a multifaceted approach at eliminating poverty. In addition to purchasing and promoting fair trade practices, Ethically Sound Co. gives back 10% of their profits each month to Daughter's Rising, an organization aimed at combatting and preventing sex trafficking, and assisting those affected by it. This program assists women, increasing their access to education, and therefore their career and economic opportunities. 

The idea for ESCO began on a trip to Thailand, where Kelsey Whetro, founder and CEO, visited an elephant sanctuary and met firsthand those affected by sex trafficking. She saw that with a little compassion, job training, access to education, and fair wages, these women and their families were far less likely to fall victim to the trade.

Kelsey has made a habit of giving back to others, and breaking barriers while she does it. As a firefighter and EMT of over eight years, Kelsey was the first woman in the history of the KCFD to be accepted into the specialized rescue unit. She met her husband, Slade – a police officer, on duty, and their other hobbies include travel and volunteering at Ronald McDonald House; where they and their friends serve lunches and dinners several times a year. She and her husband have travelled all over the world, and that journey is where her passion for human rights was ignited. Her compassion for others and belief in women’s empowerment is evident throughout her business practices and the products she purchases.